The external validity of research done in natural settings is likely to be emphasized more when the research represents
A)social experimentation as the basis for large-scale changes.
B)an extension of a specific laboratory finding.
C)an experiment done to address a specific question raised by a specific company.
D)a theoretically motivated social psychology experiment.

Question

Quizplus · Accepted Answer

When research is done in natural settings to understand social experimentation as the basis for large-scale changes, the external validity of the research is particularly important to ensure its applicability to real-world situations. Consequently, the research's findings must be reliable, valid, and generalizable to other settings to be of practical use in social experimentation.

The External Validity of Research Done in Natural Settings Is