Personality variables such as confidence,conservation,and independence are used to segment markets.

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Personality variables are commonly used in market segmentation, along with demographic, geographic, and behavioral variables. Confidence, conservation, and independence are just a few examples of personality traits that may be used to segment a market. By understanding the unique needs, preferences, and behaviors of different consumer segments, companies can develop more targeted marketing strategies and increase their chances of success in the marketplace.

Personality Variables Such as Confidence,conservation,and Independence Are Used to Segment