Which of the following opportunities has the lowest potential?
A) An opportunity that targets customers who belong to a niche market
B) An opportunity that targets customers who are reachable
C) An opportunity that targets customers who are receptive to the product or service in fast growth markets
D) An opportunity that targets customers who are loyal to existing brands in slow growth markets

Question

Quizplus · Accepted Answer

Targeting customers who are loyal to existing brands in slow growth markets has the lowest potential as it is difficult to sway their loyalty towards a new brand or product, and slow growth markets may not have a significant customer base to begin with.

Which of the Following Opportunities Has the Lowest Potential