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Lo Quo Is a Chinese Manufacturer of Consumer Goods

Question 48

Multiple Choice

Lo Quo is a Chinese manufacturer of consumer goods.To get better penetration in the market it has given pass through promotions to the trade.It found that there was a decline in the percentage of sales due to the sales deals.This could mean ___________.


A) The deals are too good to be true
B) It has a bad basic value offering
C) It has too low a price
D) It has a deal that the trade and end-user consumers do not find attractive
E) All of the above

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