Leo Bogart was talking about strategic marketing planning and said, "We plan all the time but nothing ever gets done around here." One way to avoid getting into Leo's situation is to __________.

Question

Quizplus · Accepted Answer

Assigning specific individuals to each action plan ensures accountability and increases the likelihood of the plan being executed. A committee review or outsourcing may not address the root cause of inaction, and simply having a list of actions does not establish ownership or accountability.

Leo Bogart Was Talking About Strategic Marketing Planning and Said