The ______________ method is not a valid method for preparing an overall marketing budget.
A)Objective-and-task
B)Whatever-the-boss-allows
C)Percent-of-sales
D)Comparative-parity
E)All-you-can-afford

Question

Quizplus · Accepted Answer

The four principal methods for preparing an overall market budget include:
1. Objective-and-task method, which takes an investment approach in that marketing goals and objectives are set for the upcoming year and then budget dollars are secured to support the achievement of those goals and objectives. This approach is also sometimes referred to as zero-based budgeting, because the marketing manager essentially starts the process with a blank slate and builds the budget based on the level of investment required.
2. Percent-of-sales method, which is the most popular approach but is constraining because sales are driving budget dollars rather than marketing investment leading to sales opportunities.
3.Comparative-parity method, in which marketing expenditures across key competitors are assessed to arrive at a budget number.
4. All-you-can-afford method, which simply sets the marketing budget as whatever funds are left over after other "necessities" are funded.

The ______________ Method Is Not a Valid Method for Preparing