When action plan budgets are aggregated into an overall marketing budget,you can assume the budgeting method used is ________________.
A)Per-unit
B)Percent-of-sales
C)Comparative-parity
D)All-you-can-afford
E)Objective-and-task

Question

Quizplus · Accepted Answer

The objective-and-task method takes an investment approach in that marketing goals and objectives are set for the upcoming year and then budget dollars are secured to support the achievement of those goals and objectives. This approach is also sometimes referred to as zero-based budgeting, because the marketing manager essentially starts the process with a blank slate and builds the budget based on the level of investment required.

When Action Plan Budgets Are Aggregated into an Overall Marketing