A marketing audit may be needed in any of the following situations except ____________.
A) The firm is about to undergo a major rebranding initiative.
B) Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
C) A new creative agency is coming onboard.
D) A recent change has occurred in top management.
E) A routine basis

Question

Quizplus · Accepted Answer

A marketing audit is typically conducted in response to specific situations or challenges, not on a routine basis.

A Marketing Audit May Be Needed in Any of the Following