______________ facilitates and encourages people to pass along a marketing message.

Question

Quizplus · Accepted Answer

Viral marketing is specifically designed to encourage people to pass along a marketing message to others. This is typically done through social media sharing, email forwarding or other forms of word-of-mouth marketing. Internet advertising, banner advertising, sponsorships and outbound telemarketing do not necessarily focus on encouraging people to pass along a message in the same way.

______________ Facilitates and Encourages People to Pass Along a Marketing