______________ drive interactive marketing, controlling when, where, and how they interact.

Question

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Customers drive interactive marketing as they have the power to choose when, where, and how they interact with a brand's marketing efforts. They can choose to engage with ads, social media, email campaigns, or simply ignore them altogether. Successful interactive marketing strategies take into account the preferences and behavior of their target audience to create personalized and meaningful interactions.

______________ Drive Interactive Marketing, Controlling When, Where, and How They