Before moving forward to develop a promotion mix for a brand new product category, the marketing manager must establish ___________ goals for the promotion.

Name: Before moving forward to develop a promotion mix for a brand new product category, the marketing manager must establish ___________ goals for the promotion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The primary goal for promoting a brand new product category is to inform potential customers about the product's existence, features, and benefits.

Before Moving Forward to Develop a Promotion Mix for a Brand