Paul needs very precise audience selection to reach his market of antique cigar ashtray collectors._____________ media is the best choice.

Question

Quizplus · Accepted Answer

Magazines offer the most precise audience selection and targeting options compared to other traditional media options. Paul can choose specialized magazines that cater to antique collectors or specifically cigar ashtray collectors to reach his target market. This ensures that he is reaching people who are most likely interested in his product, maximizing the effectiveness and ROI of his advertising efforts. Television, newspaper, and billboard advertising would likely have a broader reach and not be as effective at targeting Paul's niche audience.

Paul Needs Very Precise Audience Selection to Reach His Market