Nadia works for a major soda distributor.Recently the company has begun to discuss buying a transportation company to move their product from their own manufacturing facility to the consumer.This is an example of _______________.

Question

Quizplus · Accepted Answer

This is an example of a Corporate Vertical Marketing System (VMS), where a company owns multiple levels of its supply chain, in this case, by acquiring a transportation company to control the distribution of its products.

Nadia Works for a Major Soda Distributor