In deciding on the right balance between control and flexibility in a channel, marketing managers must consider all of the following except _______________.
A) The type of products involved
B) Cost issues among the various options
C) Strength of belief in the accuracy of the sales forecast
D) Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
E) None of the above
Correct Answer:
Verified
Q65: _ is often part of an overall
Q67: _ is not a source of channel
Q68: Intensive distribution is typically associated with low-cost
Q69: _, goods for which a consumer may
Q69: _ implies that many of the promotional
Q74: A manufacturer employing a _ focuses much
Q75: When the objective is to obtain maximum
Q76: Unresolved channel conflict can result not only
Q77: The motivating force for suppliers to work
Q77: _ refers to sourcing materials and knowledge
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