A manufacturer employing a pull strategy would engage in _____________.

Question

Quizplus · Accepted Answer

A pull strategy is one where the focus is on drawing customers towards the product or brand. This is typically done through advertising and other promotional activities that reach a broad audience, such as mass media. Contests can also be used to attract attention and engage customers. Therefore, the best choice is E, as both mass media and contests fall under the category of pull strategy activities. Sales force contests and store displays are more associated with a push strategy, which is focused on pushing products towards customers through the efforts of the sales force and point-of-sale displays.

A Manufacturer Employing a Pull Strategy Would Engage in _____________