To set an exact price for an offering,be it a good or service,marketing managers can consider few calculations to arrive at the optimal price.

Question

Quizplus · Accepted Answer

To set an exact price for an offering, be it a good or service, marketing managers should consider several calculations to arrive at the optimal price. Four methods that are frequently used include cost-plus pricing/markup on cost, markup on sales price, average-cost pricing, and target return pricing.

To Set an Exact Price for an Offering,be It a Good