It is not important for marketing managers to conduct appropriate market research in advance of major price changes.Managers do not need to try to determine the likely impact of a price change on customer perceptions of the offering and likelihood to purchase.

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It is important for marketing managers to conduct appropriate market research in advance of major price changes to determine the likely impact of the price change on customer perceptions and purchase likelihood. This information can help managers make informed decisions and develop effective pricing strategies.

It Is Not Important for Marketing Managers to Conduct Appropriate