Amelie is the marketing manager at a café in Charleston,South Carolina.The chef/owner is about to introduce a new dish and Amelie is planning on pricing the dish low to begin,but slowly raising the price over time.Amelie is utilizing _______________.

Question

Quizplus · Accepted Answer

Sometimes penetration pricing is used as part of a new-product introduction. In both the B2C and B2B markets, it is common for prices to be set low initially to ward off competition and then for prices to creep up over time.

Amelie Is the Marketing Manager at a Café in Charleston,South