Carol Ann is trying to explain to one of her ticket counter associates the differences in price associated with concert tickets.She explains that the lowest-priced tickets are in the least desirable seats and the highest-priced tickets are in the most desirable seats,with the rest of the ticket prices falling somewhere in between.Carol Ann is describing ____________________.

Question

Quizplus · Accepted Answer

Product line pricing (or price lining) affords the marketing manager an opportunity to develop a rational pricing strategy across a complete line of related items. As a customer is evaluating the choices available within a firm's product line, the price points established for the various items in the line need to make sense and reflect the differences in benefits offered as the customer moves up and down the product line.

Carol Ann Is Trying to Explain to One of Her