_______________ are products that are sacrificed at prices below cost to attract shoppers to the store.

Question

Quizplus · Accepted Answer

Loss leader products are items that are sold below cost in order to attract customers to the store. This pricing strategy is often used as a promotional tool to drive traffic and sales. While it may lead to initial losses, retailers hope to recoup those losses through the sale of other items in the store.

_______________ Are Products That Are Sacrificed at Prices Below Cost