Garrett was choosing between two hotels when booking his trip to Las Vegas.One hotel offered free wi-fi and continental breakfast, the other hotel offered free wi-fi, hot continental breakfast, a free cocktail hour at night, and free parking.Naturally Garrett decided to stay at the second hotel because of all the extra offerings.However, when Garrett arrived at the hotel the bar was undergoing a remodel so there was no continental breakfast or cocktail hour the entire length of his stay.What lesson can marketing managers learn from this?
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