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Jorge Has Just Taken Over a Technology Company That Has

Question 114

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Jorge has just taken over a technology company that has always operated in the high price/low benefits sector of the Generic Price-Quality Positioning Map.You are his marketing manager and are supposed to be preparing a report about the pricing efforts of the company.What are some of the problems that you will include in your report? What can happen in the long run to firms that operate like yours does?

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Operating in the high price/low benefits...

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