Lovella and Curtis both work in the marketing department at a car dealership.They have been asked to determine the best pricing strategy for some of the service department offerings.Curtis is in favor of a price bundling strategy, while Lovella wants to steer clear of price bundling.Lovella says that some customers can view price bundling as a negative.Why might Lovella think this? What can she and Curtis do to overcome this?

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The Answer of Lovella and Curtis both work in the marketing department at a car dealership.They have been asked to determine the best pricing strategy for some of the service department offerings.Curtis is in favor of a price bundling strategy, while Lovella wants to steer clear of price bundling.Lovella says that some customers can view price bundling as a negative.Why might Lovella think this? What can she and Curtis do to overcome this?

Lovella and Curtis Both Work in the Marketing Department at a Car