Professional services providers like doctors,lawyers,and accountants use their degrees and designations to convey a level of trust to the purchaser.This is because a customer cannot tell if the service is going to be good until after the service has been delivered.

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To assess credence attributes would require customers to have expertise not generally shared by the public. As such, many providers of professional services rely on professional certifications or degrees to convey a level of trust to the purchaser. Thus, services at this end of the continuum are often referred to as professional services-providers such as doctors, lawyers, accountants, even plumbers.

Professional Services Providers Like Doctors,lawyers,and Accountants Use Their Degrees and Designations