Firms that employ service as a marketing strategy must plan ahead for _____________ and train employees to properly execute service recovery

Question

Quizplus · Accepted Answer

Service failure is the most important factor that firms employing service as a marketing strategy must plan ahead for and train employees to properly execute service recovery. Service differentiation, service success, and service orientation are also important, but they are not as crucial as service failure.

Firms That Employ Service as a Marketing Strategy Must Plan