Sometimes marketers are prone to overzealous sales pitches, coupon promotions with too little stock to handle the demand, and deceptive advertisements.These create a gap in the service that can be described as __________.
A) Setting too high expectations that are unachievable
B) Creating an impression that matches the image of the company
C) Recall is important no matter what the results
D) Using communication to generate word of mouth
E) None of the above

Question

Quizplus · Accepted Answer

The gap in service created by overzealous sales pitches, insufficient stock for promotions, and deceptive advertisements is the gap between customer expectations and actual service. By setting expectations too high, marketers create a gap that cannot be filled, leading to dissatisfaction and potentially lost customers.

Sometimes Marketers Are Prone to Overzealous Sales Pitches, Coupon Promotions