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Krista Is the Marketing Manager at a National Cellphone Service

Question 112

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Krista is the marketing manager at a national cellphone service company.Her company has always upheld high service standards, and has a loyal customer base, but Krista fears that something could happen in the future to affect this.What measurement tool can Krista use to find emerging problems in the service delivery system? Give Krista an example of the system.

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Ongoing use of the gap model to identify...

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