If a product is not successful early in a new product launch, management is often unwilling to spend additional dollars as the product becomes more widely distributed.The end result is usually a downward spiral.

Question

Quizplus · Accepted Answer

This statement is true. If a product does not perform well in the early stages of a launch, management may lose confidence in the product and be less willing to invest further resources. As a result, the product may not receive the necessary support to turn things around and may experience a decline in sales and popularity.

If a Product Is Not Successful Early in a New