When consumers purchase a product for the purpose of making a value decision in the product adoption process,it is called the trial stage.

Name: When consumers purchase a product for the purpose of making a value decision in the product adoption process,it is called the trial stage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Trial purchase is the focus of a product launch marketing plan, because if you can get consumers to try the product, you can win them over with superior product design, features, and value.

When Consumers Purchase a Product for the Purpose of Making