Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.
A) Poor marketing communications
B) Failure to meet customer expectations
C) Incorrect pricing
D) Failure to identify the value proposition
E) All of the above

Question

Quizplus · Accepted Answer

All of the factors listed (poor marketing communications, failure to meet customer expectations, incorrect pricing, and failure to identify the value proposition) can contribute to the failure of a new product. Therefore, the best choice is E.

Success or Failure of a New Product Is Determined by the Action