Firms must _________ new-product ideas from the list of ideas that are generated by the idea generation stage.
A) Rank order each
B) Screen and evaluate as quickly as possible
C) Develop a business plan for each
D) Develop a scale model
E) All of the above

Question

Quizplus · Accepted Answer

Screening and evaluating new-product ideas quickly is necessary in order to focus resources on the most viable opportunities. Ranking, developing a business plan, and creating scale models typically come later in the new-product development process.

Firms Must _________ New-Product Ideas from the List of Ideas