The early and late majority make up _________ of all adopters of a product
A) One-third
B) One-half
C) Two-thirds
D) Three-quarters
E) None of the above

Question

Quizplus · Accepted Answer

The early and late majority are two of the five categories of adopters in the Diffusion of Innovation theory. The other categories are innovators, early adopters, and laggards. The early and late majority are considered to be the largest group, making up approximately two-thirds (or 66%) of all adopters.

The Early and Late Majority Make Up _________ of All