One of the drawbacks to a firm that benefits from brand loyal customers is that it suffers from an increased long-term marketing costs giving the brand sponsor less flexibility in the marketing budgets because the loyal customers expect certain marketing events to occur.

Question

Quizplus · Accepted Answer

Brand loyal customers typically reduce long-term marketing costs because they require less persuasion to make repeat purchases, allowing the firm more flexibility in its marketing budget.

One of the Drawbacks to a Firm That Benefits from Brand