The owner of Santos Lawn Service is looking to buy a new lawn tractor, a major purchase and significant financial investment.The owner decides to purchase a Dixie Chopper because of their reputation for dependability and excellent customer service.This is an example of the _______ role the brand plays for customers.

Question

Quizplus · Accepted Answer

The decision to purchase the Dixie Chopper based on their reputation for dependability and excellent customer service is an example of the reassurance role the brand plays for customers. The brand gives customers confidence in their purchase decision by providing a sense of security and trust in the product and company.

The Owner of Santos Lawn Service Is Looking to Buy