The owners of ABC Medical Equipment has been developing the brand equity of their MRI and CAT Scan equipment.Now when some one mentions ABC's machines radiologists and hospital purchasing agents usually say that they have heard of ABC's offerings and are interested in learning more about them.This response signals a familiarity and potential commitment to the brand.They have achieved the _____ dimension of brand equity.

Question

Quizplus · Accepted Answer

The owners of ABC Medical Equipment have achieved the "Brand Awareness" dimension of brand equity. This is evident from the response of radiologists and hospital purchasing agents who have heard of ABC's offerings and show interest in learning more about them. Brand awareness refers to the potential customers' ability to recognize or recall a brand and associate it with certain attributes or benefits.

The Owners of ABC Medical Equipment Has Been Developing the Brand