Over the years Maytag has earned a reputation as reliable and durable, so when John decided to buy a new Maytag washing machine he was willing to pay more for it.This is an example of the _____ dimension of brand equity.

Question

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Perceived Quality refers to the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives. John's willingness to pay more for a Maytag washing machine due to its reputation for reliability and durability is an example of perceived quality.

Over the Years Maytag Has Earned a Reputation as Reliable