Starbucks has a relatively small advertising budget because it is so well known that it doesn't need to spend much money raising brand awareness.This is an example of the _______ benefit of brand equity for brand sponsors.

Question

Quizplus · Accepted Answer

Brand loyalty allows Starbucks to spend less on advertising because its strong customer base and recognition reduce the need for extensive brand awareness campaigns.

Starbucks Has a Relatively Small Advertising Budget Because It Is