Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline)that operate independently of each other.This is an example of _______.

Question

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Lever Brothers is using stand-alone branding, where each brand operates independently of each other. This allows for each brand to have its own unique identity and target audience.

Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand