The producers of a successful animated television program for children entered in agreements with restaurants and toy manufacturers right to use the brand in exchange for a set fee or percentage of sales.This is an example of _______.
A) Family branding
B) Store Branding
C) Stand-alone branding
D) Co-branding
E) Licensing

Question

Quizplus · Accepted Answer

This is an example of licensing, where the producers allow other companies to use their brand in exchange for a fee or percentage of sales.

The Producers of a Successful Animated Television Program for Children