The manufacturer of Tiny Bubbles, a laundry detergent, is redesigning his package.He wants the shape to be distinctive in the hope that it will distinguish his brand from the competition because he knows that a unique package can be a deciding factor at the point of sale.He is focusing on the ______ objective of packaging.

Question

Quizplus · Accepted Answer

Communication is the primary objective of packaging, as it conveys information about the product to consumers.

The Manufacturer of Tiny Bubbles, a Laundry Detergent, Is Redesigning