Parents buying their daughter a pair of jeans would probably consider Aeropostale jeans to be just another pair of jeans; however,to the teenager,the same purchase makes an important statement about herself and her choice of clothes.
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Q14: The essential benefit is the fundamental need
Q15: Late majority are product followers that are
Q16: Brand-new technologies are what people often consider
Q17: An individual moves through five stages before
Q18: Early adopters are opinion leaders who seek
Q20: Sometimes a company can make a product
Q21: Products that consumers purchase that are relatively
Q22: Tangibility refers to _.
A)The service delivered with
Q23: Companies translate the essential benefit into physical,tangible
Q24: The product experience is called the _.
A)Tangible
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