The introduction of New Coke was a debacle that led Coke to reinvigorate its old traditional brand.The failure is an example of the leading selling brand in the market not being able to get the market to do what the company wanted.

Question

Quizplus · Accepted Answer

The statement is correct, New Coke was a failure that led Coca-Cola to bring back its original brand and reinvigorate it. This shows that even the leading brand in the market is not always able to control consumer behavior and preferences.

The Introduction of New Coke Was a Debacle That Led