Some companies, insurance and credit card, would like to target students as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation and is called _______.
A) Reachable-the ability to reach the segment in terms of communication.
B) Responsiveness-the feeling that the market will buy more if targeted.
C) Sufficient size-the size of the market is large enough to be worth considering.
D) Measurable-information can be obtained about the market.
E) None of the above.

Question

Quizplus · Accepted Answer

The fact that companies find it hard to capture students as a segment suggests that they are not reachable, meaning it would be difficult to communicate with them effectively.

Some Companies, Insurance and Credit Card, Would Like to Target