When JC Penney orders winter coats, it sends them to stores at different times of the year.This is an example of _______.
A) Demographic segmentation.
B) Climate segmentation.
C) Geographic biases.
D) Lack of winter in the south.
E) Climate change.

Question

Quizplus · Accepted Answer

JC Penney's strategy of sending winter coats to stores at different times of the year is an example of climate segmentation, which is segmenting the market based on climate and weather patterns. This strategy ensures that stores in colder regions have winter coats available earlier in the season, while stores in warmer regions receive winter coats later in the season.

When JC Penney Orders Winter Coats, It Sends Them to Stores