Offering credit cards to high school seniors is an example of ________ segmentation.
A) Income segmentation.
B) Occupation segmentation.
C) Education segmentation.
D) Life style segmentation.
E) All of the above.

Question

Quizplus · Accepted Answer

Offering credit cards to high school seniors is an example of education segmentation, as it targets a specific group of people based on their educational level. Income segmentation would focus on people's income levels, occupation segmentation targets certain professions, and lifestyle segmentation is based on habits, interests, and behaviors. Therefore, options A, B, and D are incorrect. Option E is incorrect as well because it lists all the options, which is not specific to the example given.

Offering Credit Cards to High School Seniors Is an Example