The goal of business sellers in straight re-buy situations is to become the preferred supplier.Companies not on the approved list of suppliers are called out suppliers.

Question

Quizplus · Accepted Answer

Straight re-buy situations refer to instances where a company purchases the same product from the same supplier without any modifications or new evaluations. The goal of sellers in such situations is to establish themselves as the preferred supplier to ensure continued business. Companies not on the pre-established list of approved suppliers are called "out suppliers."

The Goal of Business Sellers in Straight Re-Buy Situations Is