Business-to-business markets are:

Question

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Business-to-business markets differ in several ways from business-to-consumer markets. B2B customers are typically purchasing products or services for use in their own businesses, while B2C customers are making purchases for personal use. B2B transactions are often based on long-term relationships, with a focus on value, quality, and reliability, while B2C transactions may be more transactional and price-focused. Finally, B2B purchases may involve more complex decision-making processes with more people involved in the decision, while B2C purchases are typically made by individuals or small groups.

Business-To-Business Markets Are