Technology plays ____________ type of role in connecting buyers and sellers together in the B2B market:

Question

Quizplus · Accepted Answer

Technology plays a critical role in connecting buyers and sellers in the B2B market. This is because B2B transactions tend to be more complex and involve larger volumes, so technology is often used to automate and streamline the process, making it more efficient and cost-effective for both parties. Additionally, B2B buyers are often more focused on specific needs and require more personalized attention, which can be facilitated through the use of technology.

Technology Plays ____________ Type of Role in Connecting Buyers and Sellers