Boeing has taken steps to build consumer demand for its new 787 Dreamliner although it only sells the plane to B2B customers.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of derived demand because Boeing is targeting consumers to increase demand for their product among B2B customers. Essentially, they are creating demand for their planes by appealing to end consumers, who indirectly influence the demand of airlines and other businesses that purchase the planes.

Boeing Has Taken Steps to Build Consumer Demand for Its