ABC company is concerned about its customer's beliefs and values.ABC's marketing manager has customers ______ evaluate(s)the product's performance on a list of attributes.

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Quizplus · Accepted Answer

Check off rating scales that evaluate the product's performance on a list of attributes would be the best choice in this scenario. This method will provide quantitative data on the customers' perceptions of the product, which can be compared across different customer segments to identify the beliefs and values that are important to them. This approach is also less time-consuming and costly than conducting focus groups or organizing meetings.

ABC Company Is Concerned About Its Customer's Beliefs and Values